Smartness is the platform created to be an operational partner of hoteliers and property managers. Thanks to Artificial Intelligence and machine learning, it doesn’t just provide data or streamline work, but automates all the key activities of hospitality, from dynamic pricing to marketing, from upselling and cross-selling to communication with guests. The results? On average +30% of revenue and up to -20% of OTA commissions. Founded in Trentino in 2020, Smartness now has over 4,000 customers in 41 countries and a team of 140 people, and has been recognized by Sifted as one of the fastest growing SaaS startups in Europe